Test: Browsability

Browsability
In a browsability test, your test participants browse around in your prototype for a certain amount of time, afterwards you can ask them questions about the experience and design of your prototype.

With a browsability test you can identify:

  • What catches the participant's attention
  • If your UI design communicates your message and brand promise
  • How easy the site is to navigate
  • The overall impression of your prototype

Step-by-step guide to setting up a browsability test in Preely

Step 1. Upload prototype
From the start screen click “Create test”. Choose device and upload your prototype or make it directly in Preely (screenshot, Adobe XD-, Figma- or Scetch artboards, or via InVision Cloud link).


Step 2. Create task
Click 'Insert new element', choose 'Add task'. Write introduction to the task and the task your participant should do. Click 'Save'.

Example:
Introduction: One of your friends has sent you a link to a website.
Task: Open the link and take a look around.


Step 3. Set duration
Then click 'Edit' on the task. Under 'Duration' you can now set how long time your participants can browse in your prototype until the test proceeds

Step 4. Ask questions
Click 'Insert element' and choose 'Add question'. Then fill in the questions and choose answer types (rating, multiple choice or free response).



Examples of questions:

  • What do you think this site was about?
  • What product do you think this company sells?
  • What’s your first impression about the site?
  • What got your attention?


Answer types:

Free text response
Ask participants to write a free text response to your question and get raw, unfiltered feedback.

Multiple Choice
Get specific and use multiple choice to learn if participants noticed or didn't notice exactly what you wanted them to.

Rating
Ask participants to rate your design, using different scales (Likert, Semantic Difference, Smiley scales or NPS).